Analytics
Home · Analytics
—
—
Analytics
Post performance, template winners, and cross-channel insights.
Generate Report
Social performance
Instagram + Facebook — all illypad-published posts.
Posts published
—
Avg engagement rate
—
Total reach
—
Best template
—

Template performance

Click a row to see the top 3 posts using that template.
Template ↓ Posts Avg Likes Avg Comments Avg Reach Engagement (of reach) Trend

Platform split

Instagram vs Facebook — posts + reach share.

Engagement trend

Rolling average engagement rate over the range.

Post-level performance

Feed posts in the range. Stories are excluded from engagement — toggle to view them.
Post Platform Template Posted (ET) ↓ Likes Comments Shares Saves Reposts Link clicks Reach Engagement (of reach)

Link clicks are a Facebook metric — Instagram feed posts don't report them and show “—”. Reposts are an Instagram metric and show “—” on Facebook.

Best time to post
Engagement rate by day and hour. Darker = higher engagement.
Content mix
Post type distribution and average engagement by type.

Post type split

Percentage of posts by type.

Engagement by type

Average engagement rate per post type.

Format comparison

Each format judged on the metric it actually wins — reach for Reels, saves for Carousels.

Insight

Saves & shares
Track how often people save and share your content.

Saves & shares trend

Weekly saves and shares over the date range.
Save Rate
—
saves ÷ people reached
Automated insights
Key observations from your recent data.
    Content playbook
    Data-driven recommendations for your content strategy.
    Hashtag performance
    How your hashtag sets perform on average.
    Hashtag Set Times Used Avg Reach Avg Engagement Avg Saves
    Caption length
    Engagement rate by caption length. Find your sweet spot.