Analytics

Social Performance

Instagram + Facebook — all Illypad-published posts.

Posts Published

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Avg Engagement Rate

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Total Reach

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Best Template

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Template Performance

Click a row to see the top 3 posts using that template.

Template ↓	Posts	Avg Likes	Avg Comments	Avg Reach	Engagement	Trend

Platform Split

Instagram vs Facebook — posts + reach share.

Location Benchmarking

Top performers by engagement rate.

Engagement Trend

Rolling average engagement rate over the range.

Post-Level Performance

Every published post in the range.

Post	Platform	Location	Template	Posted ↓	Likes	Comments	Reach	Engagement

Stories Performance

Metrics from Instagram Stories published in the date range.

Story Reach

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Story Impressions

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Taps Forward

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Replies

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Best Time to Post

Engagement rate by day and hour. Darker = higher engagement.

Content Mix Analysis

Post type distribution and average engagement by type.

Post Type Split

Percentage of posts by type.

Engagement by Type

Average engagement rate per post type.

Insight

Saves & Shares

Track how often people save and share your content.

Saves & Shares Trend

Weekly saves and shares over the date range.

Save Rate

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saves ÷ people reached

Location Leaderboard

Compare performance across all locations.

Location	Posts	People Reached	Engagement	Save Rate	Health Score

Automated Insights

Key observations from your recent data.

Content Playbook

Data-driven recommendations for your content strategy.

Hashtag Performance

How your hashtag sets perform on average.

Hashtag Set	Times Used	Avg Reach	Avg Engagement	Avg Saves

Caption Length Analysis

Engagement rate by caption length. Find your sweet spot.

Audience

Who's seeing your content — age, gender, and location breakdown.

Age & Gender

Distribution of your audience by age range and gender.

Top Cities

Where your audience is located.

Content Pillars

Performance by content category.

Posts by Pillar

Engagement by Pillar

Google Business Profile

Searches, profile views, calls, and direction requests.

See how your Google Business Profile is performing

Connect your Google account to view searches, profile views, website clicks, calls, and direction requests alongside your social metrics.

Connect Google Account

Google Business Profile integration — coming soon

Website Traffic

Sessions, users, and conversions from social referrals.

See the website traffic your social posts are driving

Connect Google Analytics to view sessions, users, and conversions attributed to your Instagram and Facebook posts.